To develop partnerships / links with industry stakeholders to support tourism development and destination marketing, thereby increasing tourist visitation to Esperance and surrounding areas.

Tourism Esperance is a membership based not-for-profit tourism organisation managed by a committee of passionate local volunteers. We represent businesses benefiting from tourism (both directly & indirectly) within the Shire of Esperance. We also work closely with our regional tourism body, the “Australia’s Golden Outback” region. The Tourism Esperance board is made up of eight elected committee members, and three constituent representatives.

The role of Tourism Esperance is to create, promote and distribute destination marketing for our region. We build and nurture partnerships between the Shire of Esperance, Esperance Chamber of Commerce & Industry, Goldfields Esperance Development Commission, Industry Stakeholders, Australia’s Golden Outback, Tourism Council of WA, and our valued Tourism Esperance Members. We are the operational connection between our shire and Australia’s Golden Outrback (AGO), and provide important input into the future planning of tourism in the Southern Coastal sub-region of AGO. We lobby & develop stronger communication and relationships with Tourism WA, AGO and other relevant Tourism bodies, for the benefit of members.

We maintain a positive relationship with other Visitor Servicing bodies (Visitor Centres, Shire Information Centres, Community Resource Centres) and provide support to our members by ensuring they are kept informed of matters affecting the Tourism Industry. Tourism Esperance also encourages and supports the visitation of Cruise Ships to Esperance, and asissts members with access to Cruise Ship passengers as they arrive.

“Experience Esperance” is the official destination marketing initiative created by the Tourism Esperance committee and represents the very best experiences that Esperance & the South Coast region has to offer. Visit, stay, live or work in Esperance & we encourage you to share the experience by utilising our hashtag #experienceesperance.